MM3 is dedicated to producing the high and complex results that top search engines require. Our (SEO) "Search Engine Optimization" service for websites starts with a baseline report on the effectiveness of your current website and possibly competitors. From there we analyze your site to determine which areas require optimization to be SEO friendly. Based on that review we may recommend some of the following services: keyword research, copy-writing, website redevelopment, incoming-link creation, search engine submission and finally, return on investment results through web analytic programs.
MM3 includes basic SEO in all of their websites to ensure success for our clients. This will often include search friend URL’s, meta tags, alt tags, and basic keyword research and inclusion. Advanced SEO packages are available and might include:
Initial Consultation & Keyword Research
As the first step of search engine optimization, we will review your website in-detail and identify which areas need optimization to make the site search engine friendly. Pages may have duplicate or dynamic content which prevent pages from being indexed. From there we will review your keyword usage and develop a list of top terms for your website or industry. This includes a consultation to discover the goals and challenges of your business. Those descriptions and keywords will be formulated to work with a variety of search engines. Also available is a worksheet on writing for SEO, since web content and subsequent training is a vital part of it's effectiveness.
Content Writing & Editing for the Web
MM3 employs copywriters to develop content that is not only optimized and grammatically correct, but appealing to your targeted demographics. Keywords and phrases will be integrated into your site using correct SEO keyword densities. In addition to site specific services we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. These articles can then be distributed on your website or other sites to increase its content and SEO presence.
Link Development
Link development is absolutely essential to your website’s success and is a large part of optimization. Developing incoming links from established websites is a major variable in attaining high search engine rankings. A high quantity of quality links can be developed through:
Website Optimization
Our search engine optimization experts are experienced web developers, and designers who keep current with technology. The optimization experts will take care of the technical parts of your optimization and tweak the back end of your website to make it more search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, dynamic content and shopping carts.
We may also offer the following services on a case-by-case basis:
Site Submission
After the optimization process is complete, we submit your website to all the major search engines and directories, including Google, Bing, and Yahoo. In addition, we can submit your website to fee-based directories such as Yahoo Directory, GoGuides, Best of The Web, Business.com and others upon request.
ROI (Return on Investment)
We provide a baseline ranking report to show you how effective your current site is; additional reports are then available. All of our websites come standard with Google Analytics for free detailed traffic reporting. Google Analytics includes accurate statistics on the exact number of site visitors, how long they stayed, where they went, which page they left on, where they came from detailed by city or region, and what keywords were used to access your site. MM3 feels this is vital part of site design and to that end we provide monthly reports.
Timing
Search Engine Optimization is half art and half science. With the entire internet competing for attention web designers have to be pretty clever to be noticed and search engines have to stay ahead of the game. It can take months for search engines to notice you've changed or updated your website so patience is key.